TROVE Communications

Communications
built for how
attention moves now.

The story is the strategy. We help you find it, shape it and put it where it counts.

We help companies find the story only they can tell and build the strategy to make it matter.

B2B Tech Healthcare Beauty Fashion Nonprofit Cybersecurity Startups Higher Ed Sports Lifestyle HR + L&D

Who we are

Not a traditional PR agency. Not quite like anything else.

TROVE is a communications and strategy firm for organizations and leaders who are doing something worth talking about but haven't found the language for it yet. We handle the narrative, the media and the strategy to make sure it lands.

We work across industries because great storytelling is not sector-specific. What we bring to every client is the same: deep expertise, sharp instincts and a modern operating model built for how media, attention and influence actually work today.

10+

Years of experience

11+

Industries served

AI.

Built into everything

Off-the-shelf strategies

Every client we work with has something specific the world hasn't fully heard yet. Our job is to find it and make it undeniable.

We are founder-operated, AI-powered and built to move at the speed of the news cycle. When you work with TROVE you get a strategic partner who is as invested in your outcomes as you are.

hello@trovecommunications.co | trovecommunications.co

What we do

Three pillars. One through line: your story, placed well.

Every program we build draws from the same core capabilities. The combination depends on where you are and where you need to go.

Earned Media & Publicity

Coverage that comes from credibility, not just relationships. We develop targeted media strategies that place you in the publications, podcasts and platforms where your audience actually pays attention.

Media relations and press outreach
Press release and pitch writing
Podcast booking and strategy
Crisis and reactive communications
Journalist relationship management

Thought Leadership & Personal Brand

For executives, founders and subject matter experts who are ready to own a public point of view. We build the narrative platform and create the consistent presence that turns expertise into influence.

Executive visibility strategy
Speaking and panel placement
LinkedIn and content strategy
Byline and ghostwriting
Awards and recognition programs

PR Strategy & Campaign Execution

Full-program strategy and hands-on execution. From a product launch to a funding announcement to a brand repositioning, we build the plan and run it alongside you from brief to coverage.

PR strategy and consulting
Campaign planning and management
Message development and positioning
Media training preparation
Reporting and measurement

How we work

Strategy first. Story always. Media when it matters.

Most agencies start with tactics. We start with understanding. Every engagement begins with a listening phase because you cannot place a story you have not fully heard.

We move faster than traditional agencies because AI is built into our operations at every stage. That speed is not a gimmick. It means your pitch is sharper, your brief is tighter and your response time to breaking news is measured in minutes, not days.

Listen and discover

We start by asking the questions most agencies skip. What do you actually want people to believe about you? What are you tired of explaining? Where has the narrative broken down?

Build the narrative architecture

We develop your core messaging, positioning and story framework before a single pitch goes out. The strategy is the foundation everything else sits on.

Execute with precision

Targeted outreach, custom pitches, real journalist relationships. Not spray-and-pray. Every placement is intentional.

Amplify and report

Coverage is the beginning, not the end. We help you activate what you earn and measure what actually matters to your business goals.

Where we work

Deep experience across industries. No learning curve.

We do not limit ourselves to one sector because great communications strategy is not industry-specific. What changes is the language, the media landscape and the audience. We have done the work to understand all of it.

B2B Technology

Product launches, funding announcements, category creation

Cybersecurity

Technical credibility for non-technical audiences

Healthcare

Sensitive narratives handled with expertise and care

Startups

From pre-seed visibility to Series B momentum

Beauty and Fashion

Brand storytelling for consumer and trade media

Nonprofit

Mission-driven narratives that move people and funders

Higher Education

Institutional reputation and enrollment communications

HR and L&D

Thought leadership for the future of work conversation

Sports

Athlete and organization visibility across media channels

Lifestyle

Brand voice and earned media for consumer audiences

Small Business

Accessible strategy without the enterprise price tag

Personal Brand

Executives and founders building a public voice

Our operating edge

AI is not a service we offer. It is how we work.

We have built AI into every stage of our operations. Not to replace the thinking, but to make the thinking sharper, the turnaround faster and the output higher quality. You benefit from this without paying for it as a line item.

Faster research Sharper pitches Real-time monitoring Custom client tools Smarter briefing Content amplification Rapid response Interactive reporting

About the founder

Tawanda
Carlton

Founder, TROVE Communications

Tawanda Carlton is a communications strategist with over a decade of experience across journalism, agency work, and in-house communications roles. She founded TROVE Communications on a simple belief: that most organizations have a story worth telling and that the right strategy can make it undeniable.

Her career has taken her across industries from B2B technology and cybersecurity to beauty, healthcare, nonprofit, and startups at every stage. That breadth is not accidental. Tawanda brings a journalist's instinct for what actually makes a story land, combined with the strategic infrastructure to deploy it across earned media, thought leadership, and campaigns that move the needle.

Before launching TROVE, she held both agency and in-house communications roles, giving her a rare perspective: she understands how journalists think, how executives make decisions, and how organizations actually function under pressure. That experience shapes every engagement she takes on.

What sets TROVE apart is not just what gets done but how. Tawanda operates at the intersection of strategy, storytelling, and modern operations, building programs that are as precise as they are creative and as fast-moving as the media landscape demands.

Communications built for how attention moves now.